BRANDING PROCESS: Logo
in loving memory of my branding notebook that i lost/misplaced. you will be missed.
1.) Get to know the brand
2.) Clarify everything
3.) Sketch your logo stuff
- History/origin
- Key product/service
- Core value, key message, big idea
- Business strategy
- Position in market
- Research and analysis
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| Brainstorming; 1 |
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| Brainstorming; 2 — Finding core value |
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| Determining name of brand; exploring value options |
2.) Clarify everything
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| Left page Final decisions Right page Logo sketches |
3.) Sketch your logo stuff
- Logo must reflect core value/message/idea instead of the product. Starbucks is a successful multinational coffee shop (?) franchise, and they have a siren as their logo instead of a coffee cup.
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| Left page Exploration |
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| Right page Exploration |
Do this until you get sick of looking at it. Then look at something else, for example, cat videos. Then look back at this again.
4.) I made some digital versions and developed the most suitable one
5.) Black-and-white and reverse white versions of logo
